Brand Report
Sephora US Launched Smile Makers’ Sex Toys—And Seemingly Everyone Freaked Out
“We have from the start been very single-mindedly focused on the beauty channel,” says Mattias Hulting, co-founder of Ramblin’ Brands, parent company of sex toy brand Smile Makers. That focus is paying...
Little Soap Company’s Big Journey From The Kitchen Table To Supermarkets Across The UK
Emma Heathcote-James, founder and CEO of Little Soap Company, never goes anywhere without soap in her purse, even Buckingham Palace. In November 2022, that proved fortuitous when she was attending a reception to receive the Queen’s Award...
Ritual Becomes First Supplement Brand To Go Public With Each Of Its Products’ Carbon Footprints
Furthering its sustainability leadership, Ritual has become the first supplement brand to share product-level carbon emissions with consumers. The product-level emissions data, which is included in sustainability scorecards within product image carousals on...
Evereden Is Positioning Itself To Lead The Race For Gen Alpha Consumers
As it’s encouraging gen alpha consumers to play with beauty products, Evereden isn’t playing when it comes to its aspirations to win their business for the long term. Following the introduction of its kids’ skincare line in...
Cryo-Inspired Luxury Skincare Brand Ameōn Picks Up Steam At Retail
Ice-centered skincare range Ameōn has skated into its first retail partnerships. The 3-year-old brand has launched on Neiman Marcus’s website and at the department store company’s locations in Beverly Hills, Dallas, Short...
This New Press-On Nails Brand Promises All Of The Style With None Of The Nail Health Consequences
While adhering to Boston Consulting Group’s black, white and gray dress code, Yongxi Tan, who was formerly an analyst in the private equity group at the management consultancy, sprinkled in aspects of her personality through vibrant press-on nails....
