Brand Report
How FactorFive Is Using Exosomes To Build Its Post-Procedure Business
A decade after launching one of the first human-stem-cell-derived skincare collections, FactorFive is expanding its presence in aesthetics with its newest innovation, Exofecta, a topical treatment for post-procedure skin recovery that combines exosomes, growth factors...
After Sales Dip, Eco-Conscious Haircare Brand Flora Flora Lands Nationwide Whole Foods Rollout
Flora Flora Co. is rolling out to about 370 Whole Foods Market stores nationwide, and sales for the sustainable haircare company founded in 2021 are on an upward trajectory for 2026. It’s a scenario founder Sarah Cloes...
Bite Beauty Founder Susanne Langmuir Returns To Sephora With Skin-First Makeup Brand Lixr
In May last year, Susanne Langmuir emailed Alison Hahn, then SVP of makeup and fragrance at Sephora, about a new project, cautiously testing her readiness to reenter the knife fight of beauty specialty retail. “These are my best...
Inertia, Olive Young’s Top Period Care Brand, Launches In The U.S. With New Absorbent Technology
Inertia, a South Korean startup founded by scientists from the Korea Advanced Institute of Science and Technology, is applying new technology to a category whose core absorbent materials have changed little in decades: disposable period...
The Top 10 Brands Driving Fragrance Sales On TikTok Shop
Once upon a time, discovering a new fragrance meant wandering a department store, blotter strip in hand. Today, it happens mid-scroll. On TikTok, a creator can describe a scent as a “second skin” or “memory you...
Ahead Of Ulta Beauty Launch, Onyx Professional Rebrands Amid Growing At-Home Foot Care Demand
Fresh off a comprehensive overhaul that expanded its presence in foot and body care, Onyx Professional will launch in more than 800 Ulta Beauty doors next month, marking a major step in the brand’s repositioning...