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Beauty Heroes’ Jeannie Jarnot On The Evolution And Future Of Blue Beauty
Since its introduction in 2018, the concept of blue beauty mostly lived as a tab on the e-commerce website for Jeannie Jarnot’s monthly discover subscription service and store Beauty Heroes. Now, the entrepreneur is building on the...
The Story Behind Danessa Myricks Beauty’s TikTok-Viral Yummy Skin Blurring Balm Powder
“I may have discovered the easiest one-step product ever,” shares Peloton instructor Katie Wang in a TikTok video on Danessa Myricks Beauty’s Yummy Skin Blurring Balm Powder, which she closes by declaring, “Danessa is my new...
After 20 Years Of Curls, Founder Mahisha Dellinger Reflects On The Secrets To Her Success—And A Few Stumbles
The curly hair brand Curls has remained relevant for 20 years in a crowded market, no easy feat. Some might attribute its longevity to good timing. The brand launched as the natural hair movement was picking up...
Why Gender-Inclusive Skincare Brand Good Light’s Ulta Beauty Launch Is So Meaningful To Its Co-Founder David Yi
For David Yi, retail placement is personal. A little over a year after its launch, his gender boundary-crossing skincare brand Good Light has rolled out to 733 of Ulta Beauty’s 1,300-plus stores, with the goal of expanding...
“The Gospel Of Wellness” Author Rina Raphael On Why The Wellness Industry As We’ve Known It Is Losing Its Grip On Consumers
As a chronicler of the multitrillion-dollar wellness industry, journalist Rina Raphael has interviewed Colleen McCann, Goop’s in-house shaman and the performer of crystal-assisted exorcisms, checked out $495-a-month members-only wellness social club Remedy Club, and taken a class from...
How Beauty And Wellness Tea Brand Tease Transformed Its Business To Be Retail-First
Go to retail, omnichannel champions in the consumer packaged goods segment advise. If only it were that easy. Many of the barriers to entry in retail that existed when direct-to-consumer distribution boomed haven’t disappeared now that the DTC-focused...
