How Asutra Is Making It At Target, CVS And More Without External Funding

What if self-care was as simple as a few spritzes of aromatherapy mist or quick rubs of body lotion? That’s the message CEO and owner Stephanie Morimoto, Beacon Award winner for 2021 Entrepreneur of the Year, is...

SolaWave’s Big $13M First Year—And Its Goal To Create Fully Customizable At-Home Treatments

Many beauty brands were born in the midst of the pandemic that spoke to quarantine beauty habits. SolaWave was one such brand. Launched in September of last year with its $149 Red Light Wand, a sleek rechargeable...

How Cocotique Became One Of The Most Covetable Subscription Boxes For Women Of Color

Eight years into running Cocotique, Dana Hill Robinson finally realized what spurred her to create the monthly subscription beauty box company. Separated from her mom as a toddler, Hill Robinson grew up with her dad and brother...

How Personal Care Brand Bite Is Making Refills A Major Business Driver

Millions of people have viewed Women’s Health’s 2018 Facebook video showing Lindsay McCormick, CEO and founder of Bite, chew toothpaste before brushing her teeth. For probably the overwhelming majority of those people, the activity seemed a...

Wonderskin Aims To Go Viral Again With The Launch Of Makeup-Meets-Skincare Range Purevoc

Today’s beauty brand founders often didn’t start concocting creams in their kitchens. With digital marketing prowess critical, entrepreneurs with online expertise have been successfully entering beauty by building teams of industry veterans who create products practically guaranteed...

Dr. Dennis Gross Skincare Co-Founder Carrie Gross On How The Brand Has Remained Relevant For Decades

While Dr. Dennis Gross Skincare features the name of the practicing dermatologist and skin cancer researcher that launched it more than two decades ago, Gross’s wife Carrie is the brains behind a lot of its operations. She...