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“Much More Than Makeup”: Emerging Brand Fluff Challenges Beauty’s Problematic Consumer Culture
Can a company sell beauty products while underselling the significance of the beauty industry? Frank Body co-founder and Fluff founder Erika Geraerts thinks so. After leaving the brand known for its coffee scrub, cheeky persona...
From Etsy To QVC: Gen X And Baby Boomer Haircare Brand Maison 276 Is Accelerating As More Women Embrace Their Grays
It almost seems like Maison 276 CEO and founder Angel Cornelius was destined to create a beauty company with products for women with gray hair, but it took a while for the former hospital administrator to pursue...
What Leah Wyar Is Doing To Make Beauty Site Byrdie Fly
When Leah Wyar decided to move from Hearst to Dotdash nearly three years ago, she didn’t really know what she was signing up for. That’s because the media company hadn’t yet revealed its acquisition of beauty website...
If Beauty Is Serious About Sustainability, Contract Manufacturers Have To Commit To It. Voyant Beauty Is Doing Just That.
The behind-the-scenes greening of beauty factories has gone largely unnoticed. Voyant Beauty wants to change that. In a first for large-scale beauty manufacturer in the United States, the company has undergone an environmental, social and governance...
“Self-Love In A Bottle”: How Moisture Love Makes An Emotional Connection With Its Customers
Moisture Love had its best year ever in 2020. The brand, which launched in 2017 and...
“The Mexican Martha Stewart”: How Sandra Velasquez Is Building Nopalera Into An Upscale Lifestyle Brand Para La Cultura
To mark Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, Nopalera is launching at Nordstrom along with fellow Latina-led indie beauty brands Vamigas and Joaquina Botánica. Founder Sandra Velasquez, who was...
