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Founder Story: Kat Wright Discusses The Historic Beginning And Enduring Success Of Frownies
Among the many competing claims to the title of Hollywood’s best beauty secret, it would be hard to find a more convincing contender than the anti-wrinkle product Frownies Facial Patch. Frownies has...

Is Golde The Answer To Wellness’s Exclusivity Problem? Founder Trinity Mouzon Wofford Thinks It Can Certainly Help
Golde may be the least Goopy brand available at Goop. It’s led by Trinity Mouzon Wofford, a 25-year-old from Upstate New York and Black woman on a mission to democratize wellness rather than a Los Angeles-bred 45-year-old...

The Doctor’s In: Visha Skincare Founder And Dermatologist Purvisha Patel Prescribes Multitasking Natural Products
Purvisha Patel, a veteran dermatologist and skin cancer surgeon, wasn’t trained to treat the skin with natural remedies. However, her interest piqued in them eight years ago when her patients, predominantly people of color, started looking for hydroquinone-...

Founder Story: Aneela Zaman On Launching Zaman Skincare
In a nutshell—or make that a black cumin seed shell—Aneela Zaman’s story is one of passion, inspiration and plenty of research. She launched a beauty brand in her twenties (‘Notorious Colors:...

Sahajan Marries Science With Traditional Medicine To Win Over Clean Beauty Customers
Growing up, Lisa Mattam was exposed to Ayurvedic practices, but, in her profession, pharmaceutical procedures were the norm. She decided to merge the two to create Sahajan, a natural skincare brand that has turned to...

Ursa Major Aspires To Be The Patagonia Of Natural Skincare: Purposeful, Outdoorsy, Well-Crafted And Successful
At Ursa Major, basics aren’t boring. The nearly eight-year-old brand has proven well-crafted entry-level premium natural skincare products don’t generate exits to pricier fare. “We have a small, productive line. If someone is a newbie in this...