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Meet The Vegan Mascara Green Beauty Lovers Go Gaga For
Lily Lolo has the natural lash game on lock. If the 220-plus five-star reviews on Petit Vour‘s website, the more than 100 on The Detox Market’s or nearly 70 on Credo’s are to...

This Entrepreneur is Building A Brand That Supports Emotional Balance With A Few Sniffs
When Lara Morgan’s hotel amenities business Pacific Direct Ltd. took her thousands of miles away from home day after day, she relied on aromatherapy to surmount the toughest moments. “I believe we can be brave...

Pour Moi Brings Premium Product At Attainable Prices To Climate Conscious Millennials
After a year rife with natural disasters, Pour Moi founder and president Ulli Haslacher feels the world is ready for her brand’s climate-smart skincare. “We have the wildfires here [in California],” laments...

LUA’s Lori Fenn On Making A Splash While Growing A Skincare Brand Sustainably
You can’t help but notice LUA. The brainchild of artist Lori Fenn, the colorful, graphic skincare brand has a come-hither quality. Its bold design and affordability have proven to be catnip for millennials, who also appreciate LUA’s vegan,...

Rodial’s Maria Hatzistefanis Reveals How Snakes, Bees And Dragons Fueled Her Brand’s Success
Maria Hatzistefanis isn’t peddling snake oil. Taking advantage of surprising ingredients, The Rodial Group founder and CEO peddles skincare products with syn-ake dipeptide, bee venom, dragon’s blood, diamond powder and gold. A skilled marketer whose career path had...

Twelve Beauty’s Pedro Catalá Is the Intellectual Soul Of The Clean Beauty Movement
Twelve Beauty hasn’t merely jumped on the clean beauty bandwagon. Long before his 12-product brand materialized, founder Pedro Catalá studied plants to determine their usages for skin and piled up degrees while doing so. “Because I have a...