Brands
22 Brands Participate In Good Vibes Beauty Box Assembled By Athr Beauty’s Tiila Abbitt To Champion Sustainability
Athr Beauty founder Tiila Abbitt is extremely frustrated by the beauty industry’s pervasive greenwashing. Instead of simply moaning about it, she decided to take positive action against it by selecting 22 beauty brands she believes are truly...
“Actively Looking For Acquisitions”: Clio CEO Jamie Leventhal Talks Strategy Post-Yellow Wood Partners Acquisition
It was revealed Thursday that consumer packaged goods-focused private equity firm Yellow Wood Partners, owner of Dr. Scholl’s and Freeman Beauty, has acquired several brands from personal care, beauty and sexual wellness device and...
Beacon Award Winner Stimunail’s Device Uses Red Light, Heat And Vibration To Strengthen Nails
Stimunail founder Stacey Steinmetz was a senior marketing and retail manager at L’Oréal at a time in the mid-2010s that the company was riding the beauty device wave as the owner of now-defunct Clarisonic. “I saw that...
Queen V Relaunches As A Key Piece Of Parent Company Reckitt’s Restructured Intimate Wellness Division
A little over a year after its acquisition by Reckitt, Queen V is relaunching with aspirations of becoming one of the crown jewels in the consumer...
Do The Dew: Minimalist Makeup Brand Undone Expands At Ulta Beauty, Launches Makecare Skincare-Makeup Hybrid Products
In prestige beauty distribution at the likes of Sephora, minimalist clean makeup brands such as Westman Atelier, Kosas and Saie are expanding. In masstige distribution, Undone is doing the same. The brand from Tru Fragrance, an...
TikTok, “Shark Tank” And Ice Pops: Love & Pebble Goes Viral With Frozen Food-Grade Facial Care
Never underestimate the ability of a cool beauty product to go viral on TikTok—or the opportunities that virality can manifest. Just ask frozen face mask specialist Love & Pebble. After launching in 2018...
