Brands
Synth Labs Intl.’s ’80s Aesthetics And Science-Powered Solutions Couldn’t Be More Timely
When married couple Dani and Sasha Andreev launched Synth Labs Intl. in 2019, they couldn’t have imagined it would be so on-trend two years later. Steeped in 1980s neon-inflected aesthetics and the era’s exuberance for the potential...
Huda Kattan’s HB Angels-Backed Sexual Wellness Brand Ketish Launches Its First Product At Sephora France
Ketish is having a whirlwind launch. Last month, the stylish sexual wellness brand founded by former Huda Beauty product development manager Emaan Abbass debuted with significant fanfare and a flurry of
This New Brand Marries Science And Nature To Create Extra-Gentle Skincare Basics
Lena Vasilenko Tsymbal was in branding for the handbag company Kozha Numbers when she detected changes in her skin. Though skincare wasn’t her trade at the time, it quickly became her obsession. “I had acne, and I would...
This Colorful Gen Z Skincare Brand’s Face Mask Sold Out Within 48 Hours At Urban Outfitters
“I always wanted to start my own thing,” says Maes Face founder Maddie Fantle, former senior producer of content and marketing at agency Direct Agents and digital marketer at online marketplace FitBoomBah. “The pandemic pushed people to...
After A Refresh, British Brand Nubyén Enters The US Via Revolve, Net-A-Porter And Walmart Prestige
Nubyén arrived on the British beauty scene in 2016 with a single product, Nubyén Nude, now its bestselling plumping lip gloss. The clear gloss product containing vegan and natural ingredients like hyaluronic...
“Literally Like Green Juice”: New Brand Joos Cosmetics Takes Superfood Skincare To The Next Level
Green juice has been a sidewalk staple of celebrities like Jessica Alba, Michelle Williams, Emma Stone and Reese Witherspoon. Now, it can be their bathroom sink staple, too. From Shayan Sadrolashrafi and Andrew Glass, co-founders of hair...
