Brands
Six Emerging Brands Bringing Greater Diversity To A-Beauty
Australian beauty achieved A-Beauty abbreviation status a few years ago when it made waves globally as the opposite of complicated K-Beauty. Brands that propelled it like Frank Body, Sand & Sky, Aesop, Grown Alchemist and Dr Roebuck’s...
Former Target Insiders Create A Stylish Clean Haircare Brand Now Inside Target Stores
Working moms Lindsay Holden, Britta Chatterjee and Shannon Kearney bonded over a common complaint: bathrooms crammed with products. Their frustration with overflowing cabinets and showers led to the creation of Odele, a clean haircare brand for the...
Circular Brand Cyan Skincare Wants To Reduce Beauty’s Environmental Footprint With Elevated Essentials
New clean brand Cyan Skincare aims to minimize waste from sourcing to customers’ doorsteps. Named for the color of the ocean, the brand is launching with two products, Pacific Moisturizer and Atlantic Serum, that reference oceans to...
10 Buzzworthy Brand Awareness Strategies Discussed At BeautyX Summit Demand Generation
It’s a tricky moment for beauty marketing. Brands are trying to figure out what will give them the most exposure for their expense, where they can gain advantage on platforms they don’t control, whether they should test TikTok...
While Embracing Its Asian Roots, Malaysian Company B&B Labs Makes A Global Push
When Julius Lim took over his mother Ruby Siah’s company B&B Labs six years ago, he intended to switch things up. Instead of continuing to sell the Swiss-made skincare products B&B Labs was recognized for back then,...
A Trailblazer Of Socially-Conscious Beauty, LXMI Founder And CEO Leila Janah Passes Away At 37
Leila Janah, founder and CEO of skincare brand LXMI, passed away last Thursday due to complications from Epithelioid sarcoma, a rare soft tissue cancer. She was 37. Janah’s beauty business arose from her dedication to improving society....
