Brands
SpaRitual’s Enhanced Body Care Packaging Emphasizes Self-Care Rituals And Clean Ingredients
Championing body care as a segment that shouldn’t be relegated to second-class status in the beauty industry, SpaRitual is unveiling a packaging upgrade putting its body care products on par with facial care. The brand’s redesign recognizes...
In A Crowded Hair Growth Market, Collective Laboratories Is Betting Its Upscale, Nature-Driven Approach Will Break Through
When’s the last time you spotted Rogaine proudly displayed in a bathroom? The millions of Americans buying it or similar minoxidil products shove them behind toilet paper and liquid soap in their cabinets or under brushes and...
How Mary Ware’s Pursuit Of A Product To Address Post-Partum Hyperpigmentation Turned Into A Bestselling Turmeric Scrub
Motherhood brings many wonderful things, but there are a few on the not-so-wonderful side. Count Mary Ware’s hyperpigmentation as one of the not-so-wonderful things. “After I had my son, my hormones were going crazy,” she remembers. “I was...
Multibrand Company Codex Beauty Launches With Irish Skincare Line Bia
Codex Beauty, a multibrand company established by scientist, investor and entrepreneur Barbara Paldus with a focus on sustainability and clean skincare, is kicking off with an update of seven-year-old Irish line Bia Beauty. Paldus has traveled...
With Makeup Sales Slumping, Cosmetics Companies Are Rushing Into Skincare. Can They Succeed In A New Category?
Emboldened by success with color cosmetics, Kylie Jenner entered the $131 billion global skincare business in May with Kylie Skin. The beauty mogul was quickly taken to task on social media for everything from her brand Kylie...
Lauren Napier Is Sick And Tired Of Her Brand’s Lack Of Instagram Visibility—And She’s Doing Something About It
Over the last month, Lauren Napier’s namesake brand has experienced a dramatic drop in engagement on Instagram—and she’s completely fed up. “Why? We don’t know. Can we fix it? Well there’s no point of communication at Instagram/Facebook...
