Brands
OWA Haircare’s Water-Free Powder Shampoo Offers A Sustainable Alternative To The Usual Stuff Of Showers
Kailey Bradt suggests conventional shampoos aren’t that different from Evian and Aquafina. She says, “Once people hear shampoo is 80% water on average and learn companies are shipping mostly bottled water, they ask, ‘Why are we doing that?’”...
New Customization Concept Mxt Puts Consumers In Charge Of Their Skincare Products
No one knows your skin better than you. Mxt allows you to construct products just for it. The new artificial intelligence-powered customization concept turns its customers into formulators with two tools: One is a quiz guiding them...
New Brand Cardon Harnesses K-Beauty Technology To Make Men’s Skincare Better
While classmates at University of Pennsylvania’s Wharton School MBA program, Narae Chung tried to convince Jacqueline Oak to join her embryonic men’s skincare brand. Busy building a small business financial planning tool, Oak kindly declined, but agreed to...
A Rising Brow Star On The LA Scene, Giselle Soto Prepares To Build A Brand
Los Angeles has spawned many of the eyebrow segment’s most famous pluckers. Think Anastasia Soare, Kelley Baker, Tonya Crooks and Damone Roberts. Giselle Soto wants to join their ranks. The brow artist, who counts Destiny’s Child’s Michelle...
“There’s More Than K-Beauty”: Advancing Asian and Asian American Representation In The Post-“Crazy Rich Asians” Era
The complexity of Asian Americans, the fastest-growing demographic segment in the United States, has only begun to be recognized by beauty and fashion brands. “A typical Asian has to have small eyes [or fit] a traditional ‘Mulan’...
Street Art-Inspired Brand Graffiti Collective Transforms Skincare Into Creative Self-Expression
Graffiti Collective is inviting beauty consumers to unleash their inner artists. The new skincare concept from beauty industry veteran Sheila Patel, who spent 11 years largely in brand and product development and management roles at Bath &...
