Brands

Holistic Aesthetician Cindy O’Brien’s New Brand Liv + Grace Is The Result Of Extensive Back-Bar Experimentation
At her holistic aesthetics practice in Napa, Calif., Cindy O’Brien is akin to an enologist at the back bar. She oversees skincare formulas, considers the constituents carefully, experiments with her compositions and tests out the goods on her...

Aavrani Makes Indian Skincare Rituals Easy By Translating Them Into Four Steps
Aavrani is bringing Indian rituals to women’s everyday skincare routines. The brainchild of Wharton classmates Rooshy Roy and Justin Silver, the new brand is designed to enable busy beauty consumers to experience Indian ingredients such as turmeric,...

Brands, Retailers And Influencers React To Alleged Labor Law Violations At An Organic Personal Care Factory
Despite increasing demand for transparency, there remains a veil of secrecy separating beauty consumers from the factories making the beauty products they purchase. When that veil is lifted, the picture can be unsettling as Inside Edition reporting...

Sahajan Marries Science With Traditional Medicine To Win Over Clean Beauty Customers
Growing up, Lisa Mattam was exposed to Ayurvedic practices, but, in her profession, pharmaceutical procedures were the norm. She decided to merge the two to create Sahajan, a natural skincare brand that has turned to...

Dominic Symes Follows In His Cosmetic Chemist Father’s Footsteps With The Launch Of SkinEscens
At 49-years-old, South African cosmetic chemist Paul Symes died after suffering a massive heart attack, leaving behind two sons and thriving beauty company Justine, which would go on to be acquired by Avon. More than three decades...

Toxicologist Christina Ross’s New Brand Troos Sticks To Rigorous Testing And Stays Away From Marketing Hype
Toxicologist Christina Ross is bringing scientific rigor to a clean beauty segment where unsubstantiated claims are common. Her new brand Troos Skincare + Apothecary is grounded in extensive testing, ingredient purity and formula potency. Its first product...