Brands
There Are No Lofty Prices At Luci, Just Lofty Expectations For Products
Price and quality are often correlated in beauty consumers’ minds, but Heather Jones is out to convince them that correlation isn’t reality, at least when it comes to Luci. Her new brand vows to deliver products that pack...
La Bella Figura Cuts A Fine Figure In The Clean Beauty Landscape
Victoria Fantauzzi is celebrated by clean beauty cognoscenti as the mastermind behind 2015’s A Night For Green Beauty events in New York and Chicago, but the co-founder of La Bella Figura has spent...
New Brand Type:A Is Driven To Win Over Natural Deodorant Doubters
Do you want your deodorant to be a consummate underachiever? Of course not. Type:A, the opposite of a personal care slacker, is joining the ranks of aluminum-free odor busters on a Tracy Flick-esque mission to outclass the...
A.S Apothecary’s Amanda Saurin Takes A Spirited Jaunt Beyond Skincare With Fierce Botanics
Amanda Saurin has a great excuse to day drink. The herbalist and homeopath founder of A.S Apothecary has branched into the beverage business with the introduction of Fierce Botanics, a company that demonstrates the increasing reach...
Phlur Reimagines Fragrance With Clicks Driving Sniffs
In a tricky direct-to-consumer scent segment, Phlur has been anointed by none other Symrise as a startup to contend with. The fragrance supplier recently led a series A round that’s filling Phlur’s coffers with $6 million. Symrise,...
Linda Gillette Parodi Pivots Her Eponymous Brand To Bring Professional Grade Relief To All
Clients usually spill their secrets to their hairstylists, but when it comes to Parodi Professional Care products, the stylists are returning the favor. The body care line, created by veteran hair stylist and...
