Brands

True Wild Botanics Tells A Personal And Personal Care Story Through Plants
Plants are intimately intertwined with the professional and personal lives of husband-and-wife Nisreen Azar and Scott Ward. The couple met through their careers — she’s an arborist and he runs a gardening business — and have joined forces...

Kayo Is Making Body Care Much More Than A Beauty Industry Afterthought
Kayo Better Body Care is premised on a basic fact: most skin isn’t on the face. The emerging brand is bringing body into the heart of anti-aging regimens. “Our mantra is face care for body care. It’s...

Luna Noel’s Scents Come With Crystals To Give Off Good Vibes
Most fragrance brands focus on notes. Luna Noel brings frequency into the fragrance conversation. The new natural scent brand from close friends and medicinal aromatherapists Finnigan Jones and Lyndsey Johnson incorporates crystals into four so-called Earth Mood fragrances: Clouds,...

Indie Beauty Stalwart In Fiore Succeeds With Steady Growth
In Fiore is one of the original indies. Founder Julie Elliott foresaw a demand for luxury natural beauty products long before it came to fruition. To take advantage of heightened consumer interest today, she’s maneuvered her brand through retailer...

Beauty Independent Publisher Nader Naeymi-Rad Has Big Plans For The Future
With 90 days now under our belt, Beauty Independent decided to engage in some self-reflection. The beauty business publication is the brainchild of Indie Beauty Expo (IBE) co-founder Nader Naeymi-Rad. As he...

Independent Beauty Brand Champion Rachel Brown Is Just Getting Started
Rachel Brown loves a good story. In just 90 days, the editor in chief of Beauty Independent has created an online content destination known in the entrepreneurial community for candidly chronicling the successes and...