The Natural Deodorant That’s Almost Too Good For Armpits

Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based...

Evio Beauty Group Asks For Your Vote On Its Skincare

In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...

Beauty Brand Founders Leave Affected Florida Areas To Spare Businesses From Irma’s Wrath

After touching down in the Florida Keys on Sunday, Hurricane Irma took its last major swipe at the state on Monday, leaving behind flooding, blackouts, lost retail sales, damaged structures and vehicles, and at least four people dead....

Soapwalla’s Path To Natural Deodorant Dominance

Some people are born entrepreneurs and other people are practically forced into entrepreneurship. Rachel Winard is in the latter group. For the former professional violinist and lawyer, a diagnosis of Lupus and skin conditions caused by...

Lash-Boosting Brand Plume Takes A Family-First Approach

Lauren Bilon has gone from being a stay-at-home mom to spearheading the skyrocketing natural hair and lash brand Plume. In two years, Plume has entered Nordstrom, Credo and The Detox Market in the U.S., and...

Joon Bottles Persian Secrets For Shiny Strands

Shiva Tavakoli is coming into her own in the beauty industry, but not by leaving her roots behind. The daughter of Frank Tavakoli, a haircare veteran who sold the salon chain TGF to Regis, and established cosmetics firms...