Brands
Rising Beauty Brands Land Starring Roles On American Beauty Star
American Beauty Star, the makeup and hair competition premiering Thursday on Lifetime, is turning the spotlight on beauty brands that aren’t television regulars. Instead of L’Oréal, CoverGirl, Dove or Pantene, the show has secured Huda Beauty,...
Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas
Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for...
One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media
High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...
The Natural Deodorant That’s Almost Too Good For Armpits
Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based...
Evio Beauty Group Asks For Your Vote On Its Skincare
In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...
Beauty Brand Founders Leave Affected Florida Areas To Spare Businesses From Irma’s Wrath
After touching down in the Florida Keys on Sunday, Hurricane Irma took its last major swipe at the state on Monday, leaving behind flooding, blackouts, lost retail sales, damaged structures and vehicles, and at least four people dead....
