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Navigo Marketing Adopts Amazon Playbook For Ulta’s New Marketplace
Up against fierce competition for beauty shoppers’ dollars, Ulta Beauty is broadening its assortment in a big way with a new marketplace, and beauty e-commerce agency Navigo Marketing
Inside Allure Beauty Concepts’ Playbook For Where Beauty’s Heading Next
Allure Beauty Concepts is positioning itself at the forefront of beauty’s next wave. From hybrid sunscreens that hydrate and protect to exosome-powered skincare, sensorial hair rituals and wellness-driven formats, the formulation, manufacturing...
Kelp CoLab Helps Beauty Brands Bring Regenerative Ocean-Farmed Ingredients To Market
A new initiative backed by regenerative ocean farming nonprofit GreenWave is giving beauty brands a chance to pioneer climate-resilient ingredient innovation by co-developing kelp-based actives and products that meet commercial formulation needs.
SV Labs Creates Launch Lab Manufacturing Platform To Help Brands Capitalize On Buzz
For beauty brands, the race to stay relevant is faster than ever. TikTok-driven micro-trends, influencer collaborations and limited-run drops can explode in hours, leaving them scrambling to keep pace. E-commerce now accounts for...
From Space To Deep Underground, Delavie Sciences Harnesses Extremes For Skincare Innovation
Known as the beauty brand recognized by NASA, Delavie Sciences is reaching beyond the stars for its ingredients and products. Founded in October 2022 by longevity experts and doctors David Sinclair and Kyle Landry, the...
How Croda Is Helping Brands Build Products For Textured Hair
When Lisa Price made headlines by buying back Carol’s Daughter in early March, it was more than a feel-good founder story. It marked a full-circle moment for a category that’s become one of the most...
