Sponsored Content
How GrandeLASH Maintains 62% Market Share In The Lash Serum Segment
When Alicia Grande launched Grande Cosmetics in 2008 with GrandeLASH-MD, competition in the eyelash health segment was thin. Now, it’s plump with brands claiming to nourish and enhance lashes,...
Good Face Project Automates MoCRA Product Listings For Time-Pressed Beauty Brands
Making adhering to the latest cosmetic regulations easier for beauty brands, Good Face Project has launched MoCRA compliance functionality to enable them to create automated product...
What Makes A Star Job Candidate In The Beauty Industry Now
When boutique recruitment firm Martin Kartin and Company reached out to Amanda Baldwin in 2013 to get to know her, she wasn’t interested in a new job at all, but
Tracking Upper Funnel Ad Dollar Spend For Brand Building
Growth is something almost every brand strives for, but investing in brand-building advertising, the effects of which may be difficult to measure and take substantial time to yield results, often is a difficult sell to internal...
Custom Essence’s Matt Soto On Growing Fragrance Trends And The Fragrance House’s Support Of Entrepreneurial Brands
Following fragrance and flavor powerhouse Givaudan’s 2021 acquisition of Custom Essence, the fragrance house has been expanding its capabilities while keeping its boutique mindset intact. In fact, Matt Soto, head of Custom...
How Bluebird’s Software Is Helping Beauty Brands Like Dieux Demystify Sustainability
While working at Glossier as a senior product manager, Bluebird co-founder and CEO Jamie McCroskery experienced firsthand the pressure a beauty brand with limited time and money...
