RemCal Insights Founder Rachel Martin Identifies Four Consumer Insights Research Issues To Be Aware Of

Clarifying the emotional motivations behind purchases (or the absence of them), consumer insights help brands, retailers and investors make informed decisions by presenting them with an understanding of who customers are, the relationships they have with...

How Growth-Focused Investor DRVE Boosts Brands’ Monthly Revenues

The shift to digital shopping means it’s imperative for both upstart and established brands to nail direct-to-consumer operations as the low barriers to entry have allowed for an influx of competitors. Allies of...

Key Design & Media’s Creative Director Keisha Pyzynski On How Brands Get The Most Bang For Their Design Bucks

From conceptualizing packaging and labels to creating social media graphics and website banner ads, graphic design plays an essential part in any marketing strategy, but videos, podcasts, educational posts and other content possibilities increasingly...

How To Control Your Brand Image On Amazon

The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...

How Custom Essence Drives The Fragrance Category With Natural Formulations And Products For Multicultural Consumers

Fragrance is hitting a high note. The category was beauty’s pandemic dark horse as the only one in prestige to post growth last year, according to market insights firm The NPD Group....

How Croda Is Leading The Charge In Providing Sustainable And Efficacious Ingredients To Beauty Brands

Croda International has always put sustainability at the core of its mission—and others are taking note. The global specialty ingredient supply company has achieved Platinum status from EcoVadis, a ratings platform that evaluates how...