Deal Flow
Better For You Wellness Set To Acquire Natural Skincare Brand Mary Louise Cosmetics As It Extends Its Beauty Reach
Better For You Wellness, a special purpose acquisition company or SPAC hunting for plant-based consumer packaged goods brands to purchase along with service providers to support them, is acquiring natural skincare brand Mary Louise Cosmetics....
With Ambition To Become A Premier Plastic-Free Luxury Beauty Brand, Deodorant Startup Akt London Reels In $2M In Funding
“There are many deodorants out there, but they don’t look like Akt,” says actor Andy Coxon, who founded the brand with Ed Currie, who he used to perform with. “We are quite bougie people. We like nice...
Branded Acquires Puracy As It Doubles Down On Its Interest In Beauty, Personal Care And Lifestyle Brands
Branded is burrowing into its category focus on beauty, personal care and lifestyle goods with the acquisition of Puracy, a personal care and household cleaning brand using natural ingredients. Terms of the deal weren’t disclosed, but...
Veracity Selfcare, Which Uses An At-Home Saliva Test To Guide Skincare Purchases, Secures $5M In Seed Funding
Personalization and hormone health are two of the hottest trends in beauty and wellness. Veracity Selfcare harnesses the power of both, and investors have taken notice. The 3-month-old “whole health” personal care brand, which uses an at-home...
Femtech Startup Lady Technologies, Maker Of The Kegg Fertility Monitor, Closes $1.5M Seed Round
Lady Technologies, maker of the smart fertility monitor and pelvic floor tool Kegg, has closed a second $1.5 million seed round, bringing its total investment to over $3 million. The funding comes...
P&G Acquires Bodewell, A Personal Care Brand Incubated Through Its Partnership With M13
When venture capital firm M13 and Procter & Gamble’s venture arm P&G Ventures announced their partnership in 2019, the stated goal of it was to incubate businesses that could be folded into P&G. Now, that goal...
