Knowledge

As Oura Circles $11B Valuation, Investors Track Implications For Beauty And Wellness
Oura Health, maker of the ubiquitous titanium—and now zirconia ceramic—rings that monitor sleep, blood oxygen, fitness, heart rate and more, is targeting an $11 billion valuation in an $875 million series E funding round. After generating...

The Mustache Is Gen Z’s New Beard
Before “Adults,” started filming, both Malik Elassal and Jack Innanen, the actors playing Samir and Paul Baker on the FX sitcom called gen Z’s “Friends,” were wearing mustaches, but Elassal was told his had to go....

Sephora Vs. Ulta Beauty: Which Retailer Is Right For Mikayla Nogueira’s POV Beauty?
Ulta Beauty launched over 40 brands and Sephora launched 35 so far this year, but the beauty specialty retailers are duking it out to launch another big one: TikTok’s reigning beauty queen Mikayla Nogueira’s POV Beauty....

The New Rules For Developing Bestselling Beauty Products
The rules for creating winning beauty products have been rewritten by speed-to-market pressures, consumer demands for efficacy and the relentless pace of trends, according to those on the front lines of developing beauty’s most-hyped products.

Australian Sunscreens Failed SPF Claims. Here’s How North American Brands Are Trying To Avoid That Fate.
Australian sunscreens are being yanked from the market faster than you can reapply. After the publication Choice discovered in tests conducted by Sydney-based Eurofins Dermatest that Ultra Violette’s Lean Screen SPF50+ registered...

Why Gwyneth Paltrow’s Good.Clean.Goop Was A Wipeout
Gwyneth Paltrow’s budget skincare brand Good.Clean.Goop had many promising ingredients when it launched two years ago: a famous founder with history in the beauty industry, clean beauty cachet, accessibility and prime retail placement at Target and...