Knowledge
Why Oddity’s Stock Plunged 50% And What It Means For Other Brands
Oddity Tech is aptly named. It’s always stood apart in the beauty industry, neither fully a technology company nor purely a product brand, but a performance marketing engine with a maximalist approach to makeup. The parent...
What Labs Really Think Of The Lipstick Lesbians’ Leaked Labs
After years of demystifying beauty product development, Alexis Androulakis and Christina Basias Androulakis, the married duo and content creators behind The Lipstick Lesbians, decided to put their own spin on the process with Leaked...
The Cohere Beauty Strategy: Bridging The Gap Between Concept And Clinical Reality
Brands are operating in a high-friction environment defined by saturation, accelerated trend cycles and fragile consumer loyalty. Launching a product isn’t the hard part. Sustaining relevance, credibility and performance over time is. As competitive pressures intensify, the brands...
Beauty’s “Vibes Economy”: Industry Growth Data Doesn’t Match Many Brands’ Reality
There appears to be a widening disconnect between what’s reported about beauty industry performance and how many beauty companies are experiencing it on the ground. Market data points to steady growth, with beauty outperforming most...
Can Ulta Beauty Close The Brand-Building Gap With Sephora?
Sephora is known for wielding beauty trends for maximum benefit, cutthroat curation and cooking up brands “in the kitchen” that speak to its shoppers’ intense beauty proclivities and reward the retailer with exclusives. Ulta Beauty is known...
Beauty Formula Pricing Still Runs On Excel. Sleek Flow Labs Wants To Change That
Beauty manufacturing may be moving to newfangled robots, but many parts of the industry remain antiquated, including formula costing and price quoting largely conducted on Excel spreadsheets and reliant on manual vendor outreach and accumulated internal know-how....
