Beneath the Surface

Challenger Brands Advance After-Sun Care Beyond Basic Aloe
With another summer ready to wrap up, many consumers are coming to terms with what months in the sun have wrought on their skin. Some may be noticing their tans are accompanied by dehydration, discoloration...

The Surprisingly Confident State Of Indie Beauty 2025
The picture for the pretty-making business hasn’t been all that pretty this year. Tariffs are eating into the bottom line. Digital advertising costs have soared. High-profile brands are closing. The TikTok micro-trend machine is wearing thin....

Your Beauty Products Have Gotten More Expensive
The cost of looking good is going up. Whether it’s a lip gloss that’s $3 more expensive or a shampoo that’s an extra $2, beauty product prices are climbing faster than prices overall. The...

Beauty Gets Moody With A Wave Of New Neurocosmetics
Can a body oil boost endorphins, or a soap soothe someone to sleep? Beauty and wellness brands are betting on it. As modern life continues to spike anxiety levels, stymie sleep and squeeze...

Why Eye (Area) Care Is Everywhere
Eye creams have been a staple of beauty routines practically as long as there’s been beauty routines, but what about a balm formulated for delicate eyelids and lashes? A heated tool targeted to relieve dry, tired...

Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...