How Clean Beauty Retailers Are Trying To Fix Their Diversity Problems

In 2016, Gwyneth Paltrow literally published the book on clean beauty. That book, “Goop Clean Beauty,” recommended detoxing, seeing expensive dermatologists, improving gut health by curbing consumption of gluten, chlorinated water and food preservatives, and shopping for beauty...

Susan Yara, Naturium And The Makings Of An Influencer Controversy

In a beauty influencer universe that’s seen hairy lipsticks from Jaclyn Hill and a mélange of intrigue from Jeffree Star, James Charles, Shane Dawson and Tati Westbrook sustaining several tea accounts, Susan Yara was different. A former...

What The New Retail Reality Means For Indie Beauty Brands

Under normal circumstances, it’s improbable for a beauty brand to break even at a big retail chain until it has been selling in the chain for three to four years. In the new normal, the profit horizon is...

Adult Acne Sufferers Long For Products That Can Really Help Them. Are Indie Beauty Brands Responding?

Acne care is big business because acne is incredibly pervasive. According to the American Academy of Dermatology, acne is the most common skin condition in the United States, affecting some 50 million Americans annually. The statistic may...

As The Pandemic Persists, Many Cosmetic Manufacturers Struggle

With global beauty sales on the upswing, the American cosmetic manufacturing sector was sitting pretty at the beginning of the year. New companies had popped up to serve indie beauty brands, and their growing antecedents were angling...

How The Pandemic’s Recessionary Pressures Shape Beauty Consumers

COVID-19 has ushered us into an incredibly uncertain time without an existing model to follow. The pandemic has caused fear, isolation, government lockdowns, unemployment, and extreme changes in consumer behavior resulting in demand surges for merchandise...