A Cosmic Guide To September 2021: Horoscopes For Beauty Entrepreneurs

Virgo season highlights our health, hygiene and routine. However, with so many unsolicited opinions circulating, it may be hard to stave off the confusion and fatigue this month brings. Luckily, there remains a collective initiative to...

Beauty Entrepreneurs’ (Surprising) Reactions To The Great Celebrity Bathing Controversy Of 2021

There’s something about being squeaky clean that Americans really value. It’s at least part of the reason why personal hygiene is a huge priority for them, two-thirds shower daily, and oil-based cleansers light on suds have...

Under The Mushroom Cap: The Formulation Debate Raging Among Wellness Brands

When Erica Huss and Zoë Sakoutis, the serial wellness entrepreneurs behind Blueprint Cleanse, a company they sold to health food conglomerate Hain Celestial in 2012, were planning their next venture, they knew they wanted...

What American Consumers’ Beauty Routines Look Like Today

After exuberance following the initial vaccine rollout in the United States, the perilous state of the pandemic in the country today—a Delta-fueled fourth wave has daily coronavirus cases exploding to surpass last summer’s peak average of...

These BIPOC Beauty Brand Founders Are Prioritizing Mental Health For Themselves And Their Team

Before the pandemic hit, Tara Darnley made a New Year’s resolution declaring she wouldn’t allow anything to compromise her peace. “Not work, not family, nothing,” she stresses. Once 2020 rolled around, well, that proved to be difficult. A...

Why Dark Spots Have Led To A Bright Spot In The Beauty Industry

Four years before launching the brand Sachi States of Skin in 2020, founder Farah Bashir began documenting her experiences with hyperpigmentation on Instagram under the handle Beamwonder and quickly amassed an avid following. “The need...