Communications In The Time Of Coronavirus: PR Professionals Weigh In On Crucial Steps Beauty Brands Should Be Taking Right Now

As the coronavirus pandemic spreads, brand messages that made sense even a day ago may be unwise. The communications and sales strategies pursued over the next 90 days could make or break small beauty businesses. Above and beyond...

Experiencing A Current Surge, Indie Hand Sanitizer Brands Take A Long-Term Perspective

The global march of the coronavirus has fearful consumers frantically snapping up hand sanitizers at offline and online retailers. COVID-19 has impacted at least 108 countries around the world, infecting more than 153,000 people and resulting in 5,789...

Startups Promote Sex Toys As The Latest Wellness Must-Haves

Before they became known as gadgets geared toward enhancing sexual pleasure and spicing up people’s sex lives, vibrators were primarily marketed as health and beauty devices. The earliest vibrators were advertised as treatments for everything from uterine...

Mainstream Retailers Are Selling Sex Toys, But How Much Do They Know About Them?

At Walmart, women can shop for milk, bread, eggs, socks and school supplies along with sex toys. The brand PlusOne debuted at the megachain two years ago, and Walmart is far from the only mainstream retailer that’s...

Watch Out Fragrance. CBD Is Becoming A Contender For Valentine’s Day Sales.

In a recent blog post on its CBD and Tepezcohuite Body Oil, Life Elements highlights a review that raves, “This bottle of magic works as lubricant. The oil’s not advertised as that, nor have I seen another...

Mass-Market Beauty Powerhouses Are Banking On Indies In 2020

Mega-retailers are putting purchasing dollars behind indie brands to build beauty sales as legacy cosmetics players continue to slump. CVS, Walmart and Ulta Beauty, to name three, are adding more square footage to burgeoning lines they feel yield...