Beneath the Surface
After Retailers Slash Prices, Beauty Brands Weigh Whether To Follow Suit
In an appeal to consumers tired of inflation and unrelenting price increases on the merchandise of their day-to-day lives, Walmart, Target and Amazon have unleashed a slew of price cuts on products as varied as supplements and...
Can Masstige Beauty Keep Its Mojo?
Like the middle child, masstige beauty has historically been overlooked. It doesn’t have the status or margin cushion of prestige nor the volume or value proposition of mass. In recent months and years, though, the mid-tier segment has...
The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?
Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...
Mexico’s Multibillion-Dollar Draw To American Beauty Retailers
Ulta Beauty is set to cross the border for the first time when it plants its flag in Mexico in 2025. With the expansion, which will mark the beauty specialty retailer’s international debut,...
How The Business Of Matching Brands And Retailers Is Adjusting To Post-Pandemic Realities
Retail-brand relations are in a state of flux—and so are the companies dedicated to helping orchestrate them. Wholesale marketplaces like Faire and Bulletin that saw their businesses supercharged after the pandemic hit and interactions between brands...
Wellness And Beauty Brands Are Increasingly Creating Products For People With PCOS Seeking Solutions Outside Of Traditional Healthcare
Alisa Vitti, founder of Flo Living, suffered from polycystic ovary syndrome (PCOS) from ages 12 to 22. Due to the condition, which is associated with high levels of the hormone androgen, she had no menstrual cycle...
