Beauty Brands Were Hot Commodities Last Year. That’s Not Expected To Change This Year.

As Omicron muted celebrations at end of 2021, the beauty market set off plenty of fireworks. It seemed like a new transaction was practically revealed daily as the fourth quarter wrapped up. On the strategic buyer front, Procter...

Why At-Home Wellness Centers Are 2022’s Biggest Luxury Must-Have

Sales of at-home beauty devices boomed after the onset of the pandemic as spa and salon closures forced consumers to take beauty upkeep into their own hands. An equally impressive sales boom that received less...

Why There’s Been A Major Boom In Nail Brands This Year—And What’s Next For The Nail Segment

In high-profile moves, male musicians Harry Styles, Machine Gun Kelly and Lil Yachty all unleashed nail polish brands this year. While they made headlines and suggested a shift in gender norms that will affect the beauty industry far...

Indie Beauty Brands Experience Average Order Value Gains And Strong Demand For Self-Care Amid Disappointing Black Friday And Cyber Monday Sales

Nearing the end of a year in which the pandemic stubbornly refused to disappear and the global infrastructure underpinning the consumer packaged goods industry buckled, the fervor surrounding Black Friday and Cyber Monday faded as consumers spread their...

A Cosmic Guide To December 2021: Horoscopes For Beauty Entrepreneurs

Sagittarius season brings a glimmer of hope. While 2021 has been a mixed bag of highs and lows, use the last month of the year to channel what you wish to come in the upcoming year....

Beauty’s New Class Of Lifestyle Brands

When Violette Serrat set out to develop her brand Violette_Fr with 11 stockkeeping units across six categories, including makeup, skincare, haircare and fragrance, not everyone was completely sold on the concept. She recounts an advisor teased her...