The Steps Five Indie Beauty And Wellness Entrepreneurs Are Taking To Persist And Prosper Today

Indie beauty and wellness brands are anything but idle amid the pandemic. The United States federal government hasn’t lent them much of a hand. About 5% of American businesses have so far received loans under the Small Business...

Beauty And The Pandemic: What The Numbers Say

The beauty industry is in uncharted territory, but data gives it some sense of the lay of the land. The challenge for big and small players is to identify lasting trends from the analytics documenting...

CBD Product Sales Climb Amid The Pandemic As Consumers Look To Soothe Their Anxiety

Festivals are being called off this 4/20, but the cannabis beauty and wellness sector has plenty to celebrate on the unofficial holiday. E-commerce sales of products with CBD are climbing as uneasy consumers are turning to them to...

What Beauty Business Editors Really Want To Hear From Brands Right Now

In the best of times, Cheryl Wischhover, a contributing reporter at The Goods by Vox and beauty writer for Business of Fashion, cast a skeptical eye on public relations pitches to weed out ones not ringing true. In...

Will The Lipstick Effect Hold During This Economic Downturn?

Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...

The Work-From-Home Movement Will Change Beauty Forever

Nary a swipe of lipstick has crossed the lips of beauty industry veteran Shannon Curtin, CEO of New World Natural Brands and former pageant girl accustomed to regularly wearing makeup, in over three weeks. “I haven’t colored...