Seeking A Cost-Effective Alternative To Digital Ads, Beauty Brands Hit The Road With Truck Media

r R r R r R Beauty is taking to the road, with brands like Glossier, Jolie, Topicals, Pound Cake, BelliWelli, Le Mini Macaron, Nopalera, Saie, Tower 28 and Crown Affair adding...

On TikTok Shop, Brands Are Looking To Cash In On TikTok Fame, But They May Get Stuck Battling Fraudsters

TikTok’s silly dance videos have turned into seriously big business. The platform that has 1.7 billion users worldwide—or about a fifth of the total number of people on earth—and the brands riding its algorithm for attention...

The Speed Trap: How Fast Beauty Has Compromised Product Quality

About five years ago, the beauty industry collectively decided it wanted to go fast—very fast. The skincare brand The Inkey List boasted to Women’s Wear Daily that it could bring a product...

How Department Stores Lost Relevancy—And What They’re Doing To Regain It

More than twenty years after American department stores started to decline, the former titans of retail haven’t regained their edge.  Strained by slumping sales, debt, mismanagement and shifting consumer sentiment, several legacy department stores...

BIPOC Brand Founders Are Diversifying The Wellness Industry In An Attempt To Address Health Inequities

There’s a growing number of BIPOC founders adding color to an otherwise white wellness industry by launching brands such Mela Vitamins, TryWell, San Wellness, Medicinal Plant Index and SOW Minerals with supplements formulated for underserved consumers. The founders...

Armpits Are The Latest Beauty Industry Hot Zone

Most people don’t use more than one or two topical products for their armpits: deodorant and some sort of shaving cream every so often. But brands are expanding the universe of armpit products and elevating lowly pits to...