Beneath the Surface
The Surprisingly Confident State Of Indie Beauty 2025
The picture for the pretty-making business hasn’t been all that pretty this year. Tariffs are eating into the bottom line. Digital advertising costs have soared. High-profile brands are closing. The TikTok micro-trend machine is wearing thin....
Your Beauty Products Have Gotten More Expensive
The cost of looking good is going up. Whether it’s a lip gloss that’s $3 more expensive or a shampoo that’s an extra $2, beauty product prices are climbing faster than prices overall. The...
Beauty Gets Moody With A Wave Of New Neurocosmetics
Can a body oil boost endorphins or a soap soothe someone to sleep? Beauty and wellness brands are betting on it. As modern life continues to spike anxiety levels, stymie sleep and squeeze...
Why Eye (Area) Care Is Everywhere
Eye creams have been a staple of beauty routines practically as long as there’s been beauty routines, but what about a balm formulated for delicate eyelids and lashes? A heated tool targeted to relieve dry, tired...
Why Consumers Are Paying Hundreds Of Dollars For High-Class Hairbrushes
In an April 22 video with more than 8 million views, Cailin Dorin, a TikToker with just under 12,000 followers, confesses, “I was feeling reckless today and bought a Mason Pearson brush,” before demonstrating how the...
Beauty’s Modern New Intimacy
In 2025, intimate care is everywhere, with no area of the body overlooked. While some bearishness has emerged about sexual wellness after retailers and investors were bullish on it in the 2020s, the...
