Beneath the Surface

The Business Of Beauty In The Time Of Trump 2.0
Chronicling the inauguration party thrown by Bari Weiss’s online newspaper The Free Press for her popular Substack Feed Me, Emily Sundberg reported there were “big white smiles,” “incredible tans,” “women with...

Sex Workers Are The New—And OG—Beauty Influencers
Like countless influencers on Instagram and TikTok, digital creator Keilakattt posts tutorials and “get ready with me” videos highlighting her favorite beauty products from brands such as Benefit Cosmetics, Pixi Beauty, NYX, Huda Beauty,...

6 Ways Robert F. Kennedy Jr. And The “MAHA” Movement Could Impact The Wellness Industry
Wellness industry insiders are split on whether Robert F. Kennedy Jr., President-elect Donald Trump’s nominee for secretary of the Department of Health and Human Services (HHS), and the “Make America Healthy Again” movement he’s...

Beauty Contract Manufacturers Step Out Of The Shadows To Make Names For Themselves
KJH.Brand’s new product, Soft Smudge Lip & Cheek, is manufactured by Cosmetica Laboratories, and Katie Jane Hughes, the makeup artist who founded the brand, has taken to social media to give a peek at how it...

In An Election Year, Brands Are Pushing For Paid Parental Leave. Will They Make A Difference?
Federal law in the United States currently requires companies with 50 or more employees provide 12 weeks of unpaid leave to care for a new child or medical condition, causing many parents to be torn...

The Rational State Of Indie Beauty In 2024
The whiplash effect from the pandemic-stoked e-commerce surge and self-care obsession to the ensuing reset marked by a return to traditional retail shopping and expressive beauty threw indie beauty brands for a wild loop last year. This year,...