Beneath the Surface
Has The Beauty Industry Reached Peak Incubator?
Before releasing The Ordinary in 2016, the brand that changed skincare with affordable, ingredient-centered products, parent company Deciem had developed at least a dozen brands. Named for the Latin word for “tenth,” founder Brandon Truaxe steered it...
How Indie Beauty Brands Are Celebrating Diwali—And Inviting Everyone To Join In
As brands inspired by Indian beauty or I-Beauty multiply, the traditions that inform it are increasingly becoming part of the conversation in the beauty industry outside of India. Holiday traditions, of course, are important facets of cultures around...
Ulta Beauty Will Place In-Store Shops At Target Locations. Is The Move A Good Idea?
The traditional demarcations in the beauty industry separating mass from class have been fading for years. Now a marquee high-low retail partnership between Ulta Beauty and Target will test whether any of the remaining boundaries hold....
Are Beauty Companies’ Grants And Mentorship Efforts Delivering On Promises To Boost Black-Owned Brands?
The killing of George Floyd on May 25 and subsequent Black Lives Matter protests instigated a racial reckoning in the United States and elsewhere in the world that led to calls for police reform and increased diversity in...
Rite Aid’s Revamp And Drugstores’ Drive To Recapture Market Share In The Beauty Category
Earlier this month, Rite Aid revealed its Store of the Future look in two doors that include a wellness-focused beauty department loaded with indie brands. The better-for-you assortment marks the latest beauty format by a drugstore retailer that’s...
Meet The Black Entrepreneurs Fighting Discrimination In The Beauty Supply Sector
Beauty supply stores are staples of the Black community, places where women stock up on haircare items like relaxers, edge control, extensions, wigs and a hodgepodge of other products. Quantity, though, doesn’t necessarily equal quality. Brittney Ogike, who...
