Beneath the Surface
Curious If Someone’s Had Work Done? Aesthetic Injectors On TikTok Will Suss It Out
Like dermatologists populating TikTok with tips on sun care and skin conditions, aesthetic injectors administering treatments such as Restylane, Juvederm, Botox, Dysport and Daxxify are bringing their expertise to the masses on the app, where users...
The New Crop Of Gen Alpha Brands Zeroing In On Age-Appropriate Skincare For Tweens
In a TikTok video posted last month, dermatologist Brooke Jeffy evaluates the skincare stash of a 12-year-old, crying out “eek” when she spots a bottle of vitamin C,...
After Retailers Slash Prices, Beauty Brands Weigh Whether To Follow Suit
In an appeal to consumers tired of inflation and unrelenting price increases on the merchandise of their day-to-day lives, Walmart, Target and Amazon have unleashed a slew of price cuts on products as varied as supplements and...
Can Masstige Beauty Keep Its Mojo?
Like the middle child, masstige beauty has historically been overlooked. It doesn’t have the status or margin cushion of prestige nor the volume or value proposition of mass. In recent months and years, though, the mid-tier segment has...
The Hormonal Birth Control Backlash: Wellness Goldmine Or Political Minefield?
Tatyannah King, a 28-year-old sex educator in Philadelphia, recently stopped taking hormonal birth control. After being on the pill for seven years, she was curious how her body would feel without it. “My general...
Mexico’s Multibillion-Dollar Draw To American Beauty Retailers
Ulta Beauty is set to cross the border for the first time when it plants its flag in Mexico in 2025. With the expansion, which will mark the beauty specialty retailer’s international debut,...
