Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union

When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into...

Four Pitch Deck Pitfalls To Avoid When Pitching Investors

Fundraising can sometimes feel like a black box. Which investors should I target to invest in my company? How do I get their attention? What type of information do they need from me? A pitch deck is one...

The Essential Elements Of Facebook Advertising

There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social...

How To Climb The Walls Of Amazon

For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with...

How To Handle Retail Returns And Establish Online Return Policies

We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers...

Accelerator And Retail Mentorship Programs: Application, Attendance And Outcomes

If there’s power in numbers, then participation in an accelerator or retail mentorship program can be powerful for beauty brand founders facing the isolation, resource and manpower limitations, and dizzying array of unknowns that often...