A Prescription For Skincare Sales Results In Physicians’ Offices

Beauty brand founders may want to consider making appointments with their doctors. Skincare sales in the physicians’ channel surged 6% to $900 million in 2016, the latest year for which data is available, according to Kline. While...

Ready Your Brand To Meet Today’s Sustainable Beauty Standards

Packaging is the first thing customers notice, and it’s the first opportunity brands have to present their products and missions to them. Whether it’s colorful or plain, has simple or complex encasements, packaging is a visual cue that...

How To Sort Through The Trademark Process

Making your mark without an ironclad trademark can be troublesome. It’s better to safeguard your brand name to help fight against copies, lawsuits or worse. Especially in the age of Amazon, trademark power covering words, phrases, slogans,...

Five Steps Beauty Brands Must Take To Become Certified To Sell In The European Union

When U.S. indie beauty brands begin to gain traction domestically, it’s common for founders to get the itch to go international, often setting their sights on the $91.1 billion European cosmetics and personal care industry. Stretching into...

Four Pitch Deck Pitfalls To Avoid When Pitching Investors

Fundraising can sometimes feel like a black box. Which investors should I target to invest in my company? How do I get their attention? What type of information do they need from me? A pitch deck is one...

The Essential Elements Of Facebook Advertising

There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social...