Core Concepts
Your Questions About MOQs Answered
When starting or scaling a business in the beauty industry, there are many steps founders must take, including developing innovative and effective formulations, handling supply chain issues and logistics, and of course, assessing how their offerings size up...
Clinical Studies Historically Haven’t Been Inclusive. Here Are 5 Strategies To Help Ensure They Are.
In an industry in which products are regularly viewed as snake oil, clinical testing is a way for brands to build consumer trust. Bombarded with choices, consumers and retailers are distinguishing brands based on it. According to market...
How To Measure And Improve Customer Loyalty
New isn’t always better, especially when it comes to customers. In a beauty industry deluged with trends, products and brands, companies that hold onto customers over time stand out in a crowd of Teflon operations. “If you want...
All The Costs Emerging Beauty Brands Should Be Aware Of Before Entering Big Retail
The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...
Everything Brands Should Know About Ulta Beauty
Ulta3 Cosmetics and Salon launched in 1990 with five stores around the Chicago suburb Naperville, Ill. Fast forward more than 30 years later and the company now known as Ulta Beauty has become the largest destination...
Inside The Tech Stacks And Teams Powering DTC Beauty Brands’ E-Commerce Websites
It’s pretty tough to be a direct-to-consumer brand today. From establishing differentiation to building awareness, negotiating supplier fees and prioritizing how to allot limited resources, emerging founder-led digitally native brands face consistent challenges....
