Four Pitch Deck Pitfalls To Avoid When Pitching Investors
Fundraising can sometimes feel like a black box. Which investors should I target to invest in my company? How do I get their attention? What type of information do they need from me? A pitch deck is one of the most effective mediums to reach investors and communicate your brand message. A successful pitch ...
The Essential Elements Of Facebook Advertising
There are more than one billion people active on Facebook and 100 million people active on Instagram. Your brand doesn’t have to touch that many customers to be incredibly successful. Because of the sheer enormity of the social media platforms and their perhaps unparalleled abilities to showcase highly visual beauty products, the allure of ...
How To Climb The Walls Of Amazon
For an emerging beauty brand, passing through the pearly gates of Amazon could very well be trickier than passing through the pearly gates of heaven. The e-commerce giant has come down hard on Amazon aspirants with heightened restrictions making listing as a beauty seller extremely challenging if not almost impossible. The consequence ...
How To Handle Retail Returns And Establish Online Return Policies
We’re sorry to report that no brands are perfect. Even those closest to perfection are likely to encounter occasional returns. Preparation for those returns is crucial for beauty companies to protect their bottom lines and reputations with retailers as well as shoppers. “It’s a given of business that brands will be asked for returns, ...
Accelerator And Retail Mentorship Programs: Application, Attendance And Outcomes
If there’s power in numbers, then participation in an accelerator or retail mentorship program can be powerful for beauty brand founders facing the isolation, resource and manpower limitations, and dizzying array of unknowns that often come with entrepreneurial existences. These programs gather startups together to benefit from shared lessons, careful examinations ...
The Lowdown On Logistics
Logistics is arguably the most important aspect of a beauty brand’s business. After all, what’s more important than getting your products in the hands of customers? “It’s essential to get delivery right because your customer will remember it if it’s wrong,” stresses Rachel Whittaker, founder of Indie Beauty Delivers. “It defines whether ...