Expert Dialogue
The Third Way: A New Era Of Beauty Dealmaking Emerges
As traditional mergers and acquisitions pathways lose their luster for many beauty brands, a new playbook is gaining traction among founders and investors. It’s not the tried-and-true strategic acquisition. Nor is it the well-worn private equity...
Why Tower 28’s “No White Cast” Mineral Sunscreen Backfired—And How Brands Can Do Better
Tower 28 has apologized for claiming its new SOS FaceGuard SPF 30 Mineral Sunscreen has a universal tint and leaves no white cast after cosmetic chemists and influencers, including Julian Sass, Aba Asante and
A Small Beauty Brand Buyer On The Valuation Gap That’s Sinking Deals
For the last two years, Thomas Winarick has been scouring the beauty landscape to buy a struggling brand that could be reinvigorated with capital and new management. He’s been in discussions with 10 brands, but, so far, the...
Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets.
In its first year alone, Rhode, the gen Z-loved 3-year-old brand founded by Hailey Bieber that E.l.f. Beauty just scooped up for $1 billion, generated $100 million in sales in direct-to-consumer distribution.
“Get The Discipline In Early”: Bridge Mentorship Cohort Brands On Professionalizing For Scale
For beauty brand founders scaling their businesses in a multipolar beauty industry, Cristina Nuñez, co-founder and general partner at beauty and wellness investment firm True Beauty Ventures, has some straightforward advice that can be difficult...
The #6MonthsToSephora Playbook: How 4AM Skin Is Preparing For Retail
Sephora likes to get “in the kitchen” with brands, guiding their products, messages, prices and design grounded in its understanding of customers, but rarely does the public catch a glimpse of that process—at least until now. In...
