The Gatekeeper: Christoph Honnefelder On What Makes A Brand Intriguing To Top European Beauty Retailer Douglas

Any brand scoring placement in one or all of European beauty giant Douglas’s 2,400 stores over the last nearly four years had to go through Christoph Honnefelder and his team. After Oct. 31, however, they’ll have to...

Nomaterra Founder Aggie Burnett Shares The Steps She Took To Win Over Sephora

Like budding baseball players dream of hitting grand slams to win the World Series, wannabe beauty entrepreneurs aspire to see their brands on display at Sephora. Nomaterra founder Aggie Burnett was definitely shooting for the specialty...

KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes

For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...

How The Feel Of A Beauty Product Helps Or Hurts The Consumer Experience

In our highly visual society, sometimes beauty brands ignore the other senses. Lorraine Dallmeier, director of Formula Botanica, an organic cosmetic science online learning platform, warns beauty entrepreneurs not to neglect touch. From the feel of a formula...

How Standout Exhibition Spaces At IBE Dallas Incorporated Technology, Collaboration And Sustainability

Sometimes taking a chance is all about timing. The most intimate of Indie Beauty Expo’s three American trade shows, IBE Dallas is a great stage for being daring with a well-designed space that elevates your brand to...

Five Key Considerations For Navigating The Beauty Brand Fulfillment Process

Most small independent beauty brands want to grow. With growth, though, comes the necessary outsourcing of former do-it-yourself tasks such as shipping products to consumers or retailers. Like outsourced manufacturing, the shipping and handling of beauty...