Eight Tips For Bettering Indie Beauty Brands’ Business Prospects With Marketing And E-Commerce Efforts

In the midst of COVID-19 quarantines, downtime means a ton of screen time. Although there’s great economic and societal uncertainty, misinformation and fearmongering at the moment, examples of companies that leveraged digitization as previous crises limited physical interaction...

A Venture Capitalist’s Advice For Beauty And Wellness Startups Navigating The Coronavirus’s Business Impacts

When H Venture Partners portfolio company Kinship, a sustainable and clean skincare brand, premiered a mere five months ago, the country’s economic outlook was much different than it is today. On Thursday, the stock market suffered...

The Insider’s Guide To Engaging Retail Buyers At Trade Shows

For brands at the Indie Beauty Expo, first impressions matter. From the visual allure of their exhibition spaces and the arrangement of products on display to the confidence of their retail pitches and knowledge of...

Skincare Can Be Certified Cruelty-Free, Vegan And Organic. Now, A New Certifier Validates It’s Microbiome-Friendly, Too.

Skin, the largest organ, has company: a veritable carpet of microscopic bacteria, fungi and viruses known collectively as the microbiome. A decades-old medical discovery that’s just now filtering into the vernacular, the microbiome...

The True Cost Of Launching At A Big Beauty Chain

For many beauty brand founders, landing a deal with Ulta Beauty or Sephora is a dream. That dream can quickly turn into a nightmare if they secure a deal, but aren’t able to support a store rollout. Global...

Beauty Packaging Design In The Age Of Omnichannel Retail

Brand stories drive sales and, for Sheri Koetting, founder and chief brand strategist at MSLK, a successful brand story is most often told through its packaging design. “Once your brand defines its core value, you...