Gen Alpha Brand TBH’s Focused, Data-Driven Approach To Converting A Target Rejection Into A Distribution Deal

Founder Risa Barash’s quarter-century of experience building children’s brand Fairy Tale Hair Care’s distribution at chains such as Meijer, Hy-Vee, Walmart, CVS, Ulta Beauty and Target, where she’s watched insurgent brands come and go, convinced...

No Shame In The Dupe Game: MCoBeauty, Timeless And Skincare Generics On Imitation’s Upsides

The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the...

Early-Stage Beauty Investors On How They Pick Winning Brands

The earlier stage a business, the riskier it is for investors to pour money into it, but those that do it right can realize tremendous upside. “There’s an opportunity for...

Themes To Watch As Brands Contend With The End Of The Beauty Boom

Insights firm eMarketer has declared, “The end of the...

8 Packaging Trends Redefining The Wellness Industry, According To Designer Katja Vogt

“We’re living in an era where design and brand storytelling matter more than ever,” says Katja Vogt, a Berlin-based packaging designer, photographer, herbalist and founder of women’s health platform Feel Your...

CEO Kecia Steelman’s Early Priorities At The Helm Of Ulta Beauty

In one of her first moves as CEO and...