Expert Dialogue
“Immediately Start Turning”: What Small Brands Need To Know To Survive And Thrive At Big Retailers
Securing a major retail partnership can put a brand on the map, but moving products off the shelf requires targeted strategies to spend capital the right away. To better understand those strategies and what...
Med-Spas Have A Profitability Problem. Here’s How They Can Address It.
The United States med-spa industry is growing by more than $1 billion a year, but Bryan Durocher, founder of med-spa consulting firm Durocher Enterprises, believes it has a big program hidden behind the growth:...
In A Complex Media Environment, These Top Beauty PR Pros Help Brands Prioritize Where To Spend Time And Money
Across the world, people are spending hours and hours a day in front of various screens, but how brands can reach them on those screens is trickier than ever in a multipolar media environment. Should they...
How Emerging Beauty Brands Can Mitigate Payment Risks At Retail
Retail is a risky business for emerging beauty brands, but when retailers stretch payment terms or fail to pay bills entirely, it can deal a serious blow to brands’ long-term financial well-being. Past due...
Coming Stateside: International Beauty Brands Dish On US Expansion Strategies
Breaking into the largest beauty market in the world can be a risky proposition for many international brands. Characterized by its sheer size as well as a highly segmented distribution landscape and demanding customer base, achieving...
Leading Beauty Marketers On The Limits Of Performance Marketing
For beauty marketers, the struggle of figuring out when to push short-term results or focus on long-term brand building is real. “Sometimes one of the things that you’ll want to do might not have...
