No Stupid Questions

As Oura Circles $11B Valuation, Investors Track Implications For Beauty And Wellness
Oura Health, maker of the ubiquitous titanium—and now zirconia ceramic—rings that monitor sleep, blood oxygen, fitness, heart rate and more, is targeting an $11 billion valuation in an $875 million series E funding round. After generating...

Sephora Vs. Ulta Beauty: Which Retailer Is Right For Mikayla Nogueira’s POV Beauty?
Ulta Beauty launched over 40 brands and Sephora launched 35 so far this year, but the beauty specialty retailers are duking it out to launch another big one: TikTok’s reigning beauty queen Mikayla Nogueira’s POV Beauty....

Australian Sunscreens Failed SPF Claims. Here’s How North American Brands Are Trying To Avoid That Fate.
Australian sunscreens are being yanked from the market faster than you can reapply. After the publication Choice discovered in tests conducted by Sydney-based Eurofins Dermatest that Ultra Violette’s Lean Screen SPF50+ registered...

Can My Sephora Storefront Compete With LTK And ShopMy For Creator Commerce Supremacy?
Sephora wants in on the $250 billion creator economy. Artemis Patrick, president and CEO of Sephora North America, announced during the Fast Company Innovation Festival last week that the beauty specialty retailer is officially launching affiliate...

Can Gap’s Big Comeback Extend To Beauty?
Gap is back (in beauty). With comparable-store sales positive for six consecutive quarters, the company is feeling confident enough to expand its product purview by reentering beauty initially at Old Navy, its value-focused retailer nameplate, which will...

Beauty Brands Go Vertical With Supplier Acquisitions: Smart Strategy Or Dangerous Distraction?
Although exuberance about ingredient and manufacturing mergers and acquisitions hasn’t quite matched reality, for the last few years, big beauty companies have been investing in biotechnology-driven ingredient suppliers to access ingredient innovations early and gain...