No Stupid Questions

Is Beauty’s Founder-Led Era Over?
In a June article, The Business of Fashion declared the end of the founder-led era. In response, Tamar Koifman, a beauty strategy advisor and marketing leader, asked on LinkedIn, “How could we be so naive?”...

Are AI Influencers Like Slate Brands’ Iris Lane The Future Of Social Media?
People are befriending artificial intelligence bots, but being influenced by them on social media? That appears to be a bridge too far for many. On Tuesday last week, Slate Brands, the incubator behind men’s skincare...

Ami Colé’s Closure And The High Price Of Trying To Compete At Sephora
Last year, the market research Euromonitor estimated more than a quarter of all new brands were in the beauty and personal care category. With the beauty industry a drop in the bucket of the larger consumer...

Does Beauty Product Innovation Have An AI Slop Problem?
Beauty industry expert and consultant Lorne Lucree believes the beauty industry is stuck in a largely uninspiring product launch cycle he compares to what’s happening with artificial intelligence. “There’s this flood of content and...

In The AI Age, What Does The Beauty Factory Of The Future Look Like?
As artificial intelligence rapidly infiltrates every level of beauty, from ingredient sourcing to marketing, we want to explore how it—and other forces changing the industry—are impacting production. So, for the latest edition of our ongoing series...

How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation. In May, Primally Pure launched a campaign for...