No Stupid Questions
The Tricky Marketing Transition From Driving DTC Sales To Supporting Retail Success
We’ve done two recent No Stupid Questions stories on marketing costs related to new products. As a follow-up to those stories, Brand Botany founder Lesley McIntosh, a fractional CMO and advisor to emerging beauty brands,...
As Yuka Gains Millions Of Users, Beauty Industry Insiders Question The Veracity Of Its Product Ratings
With over 20 million users in the United States and 25,000 Americans signing up for Yuka daily, the food and cosmetics label analyzing app is drawing sharp criticism from some beauty industry insiders who argue it panics...
What Does It Take For A Beauty Brand To Get Acquired?
In a recent post for his Substack Making Cents, Drew Fallon, CEO and co-founder of AI-powered financial platform Iris, broke down four attributes he argues a consumer packaged goods brand has...
The Beauty Brands Standing Firm On Sustainability Even As They Face Heightened Costs
As beauty brands come under mounting cost pressures due to economic shakiness and tariffs, which President Donald Trump has set at 10% for goods imported to the United States from most countries in the world and 30% on...
How Beauty Brands Are Recession-Proofing Their Businesses
In the first quarter, impacted by a surge in imports as businesses sought to get ahead of higher tariffs and a decline in government spending, American gross domestic product contracted. If GDP is down for two consecutive quarters,...
AI Tools Beauty Brands Love For Optimizing Their Businesses
When Beauty Independent asked beauty brand founders in 2023 if they were using artificial intelligence for their businesses, some were all in, while others were more cautious. These...
