What Does Wellness Mean To Consumers Today?

Valued at $4.4 trillion globally and forecast to reach $7 trillion by 2025, according to the Global Wellness Institute, the wellness industry has crawled into seemingly every corner of consumers’ lives, from drinking to doodling. Online wellness...

Can Skincare Shift Away From Promising Immediate Results?

In a The Zoe Report article published last month, beauty journalist Megan McIntyre pronounced that “slow beauty is this year’s answer to skinimalism.” She writes, “The slow skin care movement eschews instant gratification for an...

Success Or Sellout?: What Black Beauty Brand Founders Make Of P&G’s Acquisition Of Mielle Organics

On Jan. 11, Procter & Gamble announced it will acquire textured haircare brand Mielle Organics. The deal was met with mixed reactions online. Some people were elated that husband-and-wife founders Monique and Melvin Rodriguez achieved a lucrative...

Has The Beauty Influencer Brand Bubble Popped?

For influencers looking to get into beauty, 2023 couldn’t have started less auspiciously. Forma Brands, an incubator with brands connected to influencers and celebrities the likes of Jaclyn Hill and Ariana Grande, who’s taking hers, R.E.M. Beauty, elsewhere,...

Makeup Trends That Will Reign In 2023—And Some Set To Sunset

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 23 color cosmetics brand founders, executives and experts the following questions: What makeup...

Trends That Will Shape Haircare In 2023—And Some That Will End

As we continue to look forward to next year, for the latest edition of our ongoing series posing questions relevant to indie beauty, we asked 16 haircare brand founders and executives the following questions: What haircare trend do...