Should Brands Join Ulta Beauty’s New Marketplace—Or Any Other?

Beauty retail’s digital real estate grab is accelerating, with Ulta Beauty the latest to introduce a marketplace as retailers race to extend their merchandise reach without extensive inventory investment. Over 100 emerging beauty brands...

The US May Finally Get A New Sunscreen Filter. Here’s What It Could Mean.

If the United States Food and Drug Administration moves forward on schedule, a new sunscreen filter may be approved as early as March next year. Bis-ethylhexyloxyphenol methoxyphenyl triazine (BEMT), also known as bemotrizinol, tinosorb S or...

As Oura Circles $11B Valuation, Investors Track Implications For Beauty And Wellness

Oura Health, maker of the ubiquitous titanium—and now zirconia ceramic—rings that monitor sleep, blood oxygen, fitness, heart rate and more, is targeting an $11 billion valuation in an $875 million series E funding round. After generating...

Sephora Vs. Ulta Beauty: Which Retailer Is Right For Mikayla Nogueira’s POV Beauty?

Ulta Beauty launched over 40 brands and Sephora launched 35 so far this year, but the beauty specialty retailers are duking it out to launch another big one: TikTok’s reigning beauty queen Mikayla Nogueira’s POV Beauty....

Australian Sunscreens Failed SPF Claims. Here’s How North American Brands Are Trying To Avoid That Fate.

Australian sunscreens are being yanked from the market faster than you can reapply. After the publication Choice discovered in tests conducted by Sydney-based Eurofins Dermatest that Ultra Violette’s Lean Screen SPF50+ registered...

Can My Sephora Storefront Compete With LTK And ShopMy For Creator Commerce Supremacy?

Sephora wants in on the $250 billion creator economy. Artemis Patrick, president and CEO of Sephora North America, announced during the Fast Company Innovation Festival last week that the beauty specialty retailer is officially launching affiliate...