How Beauty Brands End Retail Relationships Without Burning Bridges

In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 13 brand founders and executives: What do you do when you want to pull out of a retailer?

In 2020, Programs To Support BIPOC Brands Proliferated. What Should Be Done Now?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 36 brand founders and executives: Following Black Lives Matter protests in 2020, retailers and brands such as Credo and Tower 28...

Are Beauty Brands Getting The ROI They Want From Digital Advertising?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 26 brand founders and executives: What digital advertising have you tried, and have you gotten the return on investment you expected from it?

Money Issues: Indie Beauty Entrepreneurs Discuss The Pros And Cons Of External Funding

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: Do you have outside investment or plans to secure it?

Beauty Entrepreneurs And Executives On The Power Of Email To Push Sales

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: What’s your approach to email marketing, and how has it helped advance your business?

The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: When did you make the leap from direct-to-consumer distribution to the retail channel, and what were hurdles you...