Experts Pinpoint Three Big Trends They Think Will Drive Beauty Packaging Going Forward

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are three biggest trends in post-pandemic beauty packaging?

There’s No Official Definition For The Term “Clean Beauty,” But Here’s What It Means To Beauty Brands

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: What does the term “clean beauty” mean to your brand?

Beauty Entrepreneurs And Executives Applaud The People Who Mentor And Inspire Them

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 24 brand founders and executives: Do you have any mentors or people you turn to for encouragement, motivation and inspiration?

Why Most Beauty Brands Find Focus Groups Valuable—And Reasons Some Don’t

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 15 brand founders and executives: Have you ever conducted a focus group?

Beauty Brands On What It’s Like To Expand To The UK

In this edition of our ongoing series posing questions relevant to indie beauty, we ask 13 beauty brand founders and executives: What’s the process been like to expand to the United Kingdom? Have you encountered any bumps along...

With Mother’s Day Around The Corner, Brand Founders And Execs Share How Their Moms Inspire Them

In this Mother’s Day edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 founders and executives: What role has your mom played in inspiring or helping your brand?