Knowledge

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: If you had a magic wand, what would you do to change Black Friday/Cyber Monday?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine brand founders and executives: Have you changed your price points? If so, why did you change them, and how did you inform...

There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 14 brand founders and executives: Have you shifted marketing efforts to reach gen Z?

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 brand founders and executives: What’s the best investment you’ve made for a trade show?

From GivingTuesday to Small Business Saturday, alternatives to Black Friday’s consumerist frenzy have been increasingly popping up. This year, brands have joined the movement to remake holiday shopping with initiatives prioritizing women and environmental causes. Created by Cassie...