Knowledge

Four Pitch Deck Pitfalls To Avoid When Pitching Investors
Fundraising can sometimes feel like a black box. Which investors should I target to invest in my company? How do I get their attention? What type of information do they need from me? A pitch deck is one...

Ingredient Issues: Indie Beauty Brand Founders Sound Off On Sourcing
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 13 founders and executives: What challenges have you faced when sourcing ingredients, and how did you handle them?

The Importance Of Image: Founders Ponder Mastering Photography And Brand Aesthetics
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: How did you choose and execute your brand aesthetics and photography style?

Beauty Independent 2.0: Connect To Grow With Uplink
So begins the launch of Beauty Independent 2.0: On Tuesday at BeautyX Capital Summit, Beauty Independent publisher and Indie Beauty Media Group co-founder Nader Naeymi-Rad introduced Uplink by Beauty Independent, a new services marketplace connecting...

The Persistent Problems Facing Indie Makeup Brands Developing Inclusive Shade Ranges
When 38-year-old LaTrice Moore began to dabble in makeup as a girl, she’d search for foundations that matched her mocha caramel coloring at drugstores and often walked away empty-handed. “A foundation for my shade may have been the...

Is Crowdfunding A Viable Option For Indie Beauty Companies?
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 founders and executives: Have you run a crowdfunding campaign and, if so, how did it go?