Paige Padgett, The Makeup Artist Who Showed Green Can Be Glamourous, Joins The Ranks Of Beauty Entrepreneurs

You can’t fault Paige Padgett for being slow on the uptake. The makeup artist hopped on the natural beauty train early despite professional challenges that came from incorporating alternatives to conventional products in her kit and has...

Whether They Participated Or Not, Most Indie Beauty Brands Saw Sales Rise On Amazon Prime Day

For Amazon, the world’s most gigantic e-tailer, large consumer goods companies and private-label lines move enormous quantities of merchandise, but budding beauty players took cuts of the action, too, on Prime Day, the biggest shopping event in its...

Indie Beauty Entrepreneurs Discuss The Keys To Standout Branding

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: What’s been the biggest lesson you’ve learned about branding?

Don’t Understand The Gobbledygook On Beauty Product Labels? SkinCarisma Will Break It Down For You

SkinCarisma is taking the mystery out of ingredient decks to help consumers make educated decisions when they purchase beauty products. The idea for SkinCarisma, a digital platform now in beta mode designed for consumers seeking in-depth understandings...

Babe + Beauty Blogger And Aesthetician Dana Murray Is A Skincare Fact Checker Par Excellence

Dana Murray, the aesthetician and clean beauty blogger behind Babe + Beauty, has no problem telling it like it is, even if it means pissing off her fans. With 14 years in the skincare industry, she has...

Is Amazon Prime Day Just For The Big Guys? Many In The Indie Beauty Community Think So

Are you marking your calendars for Prime Day on Monday? If you lead an emerging beauty brand, you may not be. Forecast by Coresight Research to generate $3.4 billion in sales this year, up from $2.4 billion...