Knowledge

With more prestige beauty brands joining its ranks in recent months, Amazon has been leveling up in beauty in a big way and challenging established retail leaders Sephora, Ulta Beauty, Target and Walmart for customers’ dollars....

Like the middle child, masstige beauty has historically been overlooked. It doesn’t have the status or margin cushion of prestige nor the volume or value proposition of mass. In recent months and years, though, the mid-tier segment has...

In a beauty retail landscape in which sales are increasingly concentrated at the top, Saks Fifth Avenue’s takeover of Neiman Marcus is the latest concentrating factor. Following months of negotiations and years of attempted mergers...

For beauty marketers, the struggle of figuring out when to push short-term results or focus on long-term brand building is real.  “Sometimes one of the things that you’ll want to do might not have...

At Beauty Independent’s Dealmaker Summit last month, Rich Gersten, co-founder and managing partner at beauty and wellness venture capital firm True Beauty Ventures, advised today’s emerging beauty brand founders to think about recruiting a...

Beauty brands are increasingly leaning into biotechnology to distinguish their products and positioning as consumers demand performance over puffery, but many beauty industry insiders caution that biotechnology alone isn’t enough to carry brands in a competitive...