Knowledge

Thriving beauty startups face distinct challenges when growing their small workforces. On top of finding a skilled candidate that can do a job well, entrepreneurs must identify someone that’s aligned with their companies’ values and seamlessly...

In this Thanksgiving edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What about the indie beauty community are you grateful for?

MAC’s upcoming collaboration with Patrick Starrr is the latest piece of evidence that big beauty influencers are now indistinguishable from traditional celebrities. They command mega bucks, sign contracts obligating them to specific content, are orbited...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 10 founders and executives: How do you approach search engine optimization (SEO)?

Social media has been lambasted for derailing people’s self-esteem, but Serein Wu is evidence it has positive impacts, too. The beauty influencer plunged into YouTube to cope with bouts of depression and discovered compassionate fans to lean on....

Mini product madness can be maddening to beauty brands. Shrunken sizes are storming stores and e-commerce sites as retailers the likes of Belk and Sephora, where research firm The NPD Group spotted over 400...