Knowledge

Indie beauty brands plunged into Cyber Monday with heavy discounting that caused sales to skyrocket, but they faced mounting questions about the impact of slashing prices on consumer purchasing behavior and the health of their businesses long-term. Across...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 founders and executives: What’s the hardest part of being a manager, and how do you approach the challenge with your team?

Brick-and-mortar beauty stores experimented with an array of tactics from founder meet-and-greets to charity tie-ins over Black Friday and Small Business Saturday to combat e-commerce websites’ and brands’ encroachment on deals territory formerly dominated by traditional retailers. Overall,...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 founders and executives: Other than yourself, who’s integral to making your brand work?

With Instagram’s ascendance, blogs seem almost quaint. But Flor Pereira, creator of Penny Lane, one of the most trafficked fashion, travel and beauty blogs in Argentina, believes they remain important to add context to content and chronicle...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 10 founders and executives: Have you ever been on a podcast, and would you recommend it?