Knowledge
Small Batch Blues: Beauty Entrepreneurs On Coping With Supply Challenges
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders producing in small batches: How do you handle the challenges of inventory, expiration dates and quality control?
Sex Talk At The Point Of Sale
When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...
How To Navigate The Public Relations Process
No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider...
Renee Tavoularis On Producing And Delivering The Right Content For Your Brand
Beauty brands today have to say something, not simply squeeze some drops into jars. Renee Tavoularis knows full well the power of communication. She previously steered digital strategy at La Prairie and put in place the behind-the-screen infrastructure...
Beauty Entrepreneurs Address The Impact of Giving Back
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask nine founders and executives: What’s your charity tie-in and does it impact sales or brand awareness?
Volition’s Crowdsourced Goods Entice The Beauty Crowds At Sephora
A self-professed beauty junkie, Anuradha Koli was poking around Facebook and stumbled across an ad for Volition, a crowdsourcing platform inviting regular folks to suggest beauty products. The concept interested her, and she started to ruminate about...
