Knowledge

Following 14 months of preparation, Bella Vérité launched on Feb. 15 with 30...

Let’s face it: A multimillion-dollar Super Bowl ad is probably not in your near future. Luckily, you don’t have to spend mega bucks to get in front of customers. Influencer marketing is within reach for small companies. Be...

Jeannie Jarnot, founder of beauty product discovery service Beauty Heroes, is our beauty hero. She broke down the personal-care ingredients to avoid in a simple pocket guide when clean beauty was a mere blip on the...

Early to the clean beauty digital scene, Amanda Jo, a.k.a. Organic Bunny, has become a standard-bearer for chic, on-trend natural makeup. She’s methodically built a following of likeminded fans who devour her immaculate beauty imagery, and...

Gabriela Parada is indie beauty’s go-to photographer and stylist for cultivating a millennial minimalist aesthetic on Instagram. The sparse sophistication that’s pervaded...

In the first edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 mothers and brand founders: What did you do for maternity leave?