Knowledge

Yusra Khan, a high school senior at Orinda Academy in Northern California, isn’t afraid to spend her savings – or her parents’ – on mascaras, palettes and highlighters that cost $20, $30 or more at Sephora and...

Virtual storefronts are essential windows to your brand, and they can be plenty lucrative, too. Consumers are increasingly comfortable buying skincare, makeup and fragrance digitally, pushing online beauty product sales up 14% from 2015 to 2016,...

Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology...

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we asked 11 founders and executives: Why did you make the decision to rebrand, and what were the key factors involved?

Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...

Long before Birchbox and Ipsy, Kiehl’s figured out samples create sizzle. Customers flocked to the brand’s stores in the 1990s for the then rare giveaways. Now, most beauty brands and retailers have followed Kiehl’s lead for...