Here’s How Brands Can Stay Strong As Skincare Category Growth Stalls

In a recent Substack post, Rachel Hirsch, managing partner at Wellness Growth Ventures, wrote, “Skincare is entering a new era where consolidation > endless expansion. With a crowded market drowning in identical products, the skincare world...

Ciele Cosmetics And Remi Cachet On Building Thriving Expert-Led Brands

More than a century ago, Max Factor leveraged his makeup artistry with a brand, and ever since, beauty professionals have been following in his footsteps, although interest in their brands has waxed and waned. These days, professional expertise...

After Dr. Bronner’s Drops B Corp Certification, Brands Take Stock Of Its Value

Last month, Dr. Bronner’s announced it dropped B Corp certification and called on certifying body B Lab, which has granted B Corp status to multinational corporations such as Unilever Australia, Nespresso and Nestle Health Sciences, to...

Should Kids Be Legally Barred From Buying Adult Skincare?

Alex Lee, a member of the California Assembly, has introduced a revised version of a bill that, if passed, would ban the sale of anti-aging skincare products with harsh ingredients to people under the age of...

What Private Equity’s Big Deal Energy Means For Emerging Beauty Brands And Consumers

Private equity firms, backers of some of the hottest brands in beauty, including Summer Fridays, DIBS Beauty, Rare Beauty and Makeup by Mario, have become the dominant player in beauty transactions. According to Megamarket...

“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting

“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...