Knowledge
The Big Divide: How 2025 Exposed The Real Winners And Losers In Beauty And Wellness
If there is a single idea that defined beauty and wellness in 2025, it was this: The industry stopped pretending that everyone was playing the same game. For years, capital markets and pundits treated...
The Big Makeup Trends That Matter In 2026—And Those That Don’t
In 2025, the makeup category owed a lot to the mouth. Without lip products, it would have slumped. Instead, growth was modest in the first nine months of the year, with Circana estimating the...
Conversational Commerce In Beauty: The AI Layer That Advises, Personalizes And Sells
1- DEFINITION > 2- BACKGROUND & CONTEXT >...
Beauty’s K-Shaped 2025 M&A: A Few Blockbusters, Plenty Of Caution
In a down year for M&A, beauty was a relatively bright spot. According to investment bank Capstone Partners, year-to-date deal volume fell 6.7% to 56 beauty transactions announced or completed, far better than the 24.2% drop...
What’s Next For Fragrance In 2026—And What’s Fading Out
Here are the fragrance notes from this year: The category reigned atop beauty for growth, but momentum softened. In the first nine months of the year, prestige fragrance sales rose 6%, while mass-market fragrances,...
What Will Be In—And Out—For Haircare In 2026
Haircare is closing out 2025 with considerable momentum, with products like protection sprays, serums, shampoos and tools leading holiday beauty shopping. If the current pattern holds, the category could have much to celebrate in 2026. Haircare...
