Knowledge
A Content Creator’s Recommendations For Identifying And Working With Content Creators
When the pandemic brought events to a halt, Monica Ramirez, a graphic designer who previously worked on them for Beauty Independent parent company Indie Beauty Media Group, pivoted to full-time beauty, fashion and lifestyle brand content creation....
What Will The Sustainable Beauty Store Of The Future Be Like?
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we asked 11 retail and sustainability specialists, beauty industry experts and brand founders: What will the sustainable beauty store of the future be like?
Formula Botanica’s Lorraine Dallmeier Says Beauty Isn’t Getting Real About Sustainability Unless It Focuses On Degrowth
Businesses racking up carbon credits as they launch product after product, even if those products housed in recyclable packaging, aren’t going to save the earth. Biologist Lorraine Dallmeier, CEO and owner of Formula Botanica, the online organic...
Analysts Predict A Strong Holiday Shopping Season Despite Economic Troubles—And Offer Tips On How Brands Can Prepare For It
With the second half of the year just getting underway, retailers and beauty brands are busy readying for one of their briskest trading periods, but it may take more than usual to triumph this Black Friday and Cyber...
Why Jones Road Beauty CMO Cody Plofker Isn’t Convinced Livestream Shopping Will Take Off In The US
The dynamics of the last few years have seemed tailor-made to ignite a livestream shopping groundswell in the United States. Already successful in Asia, the domestic market had been tipped in the livestreaming direction by social commerce experiences...
How Beauty Entrepreneurs Are Recession-Proofing Their Businesses
If the pandemic and its aftermath have taught us anything, it’s that the future is unknowable. So, predications should be viewed with skepticism. But, for what it’s worth, economists are largely predicting the United States is heading...
