Knowledge

The notion of texts for transactions has been around for a while. In 2015, the savvy beverage brand Dirty Lemon made purchasing via text the in thing for cutting-edge digital brands. Today, much bigger players are embracing...

Breaking through the noise isn’t always about screaming. It can be about making the right statements at the right times in the right places. That was the lesson of last Wednesday’s In Conversation webinar, during which Fur co-founder...

For emerging beauty brands, there’s no single path to growth. For some indies, like sustainable skincare solution Common Heir, building up a strong direct-to-consumer presence and focusing on a sole-but-strong retail partnership with Credo has yielded dividends. The brand...

The euphoria of scoring an order from a big-box retailer can quickly fade when reality sets in. Advice from those who’ve been there to emerging brand founders: Don’t count on making money in your first few years and...

The onset of the pandemic accelerated many movements such as a shift toward digital, sustainability and touch-free operations that had begun to shape the retail industry before it, and they’ve largely been sticky in the two years since....

In the beauty industry, beauty is almost passé. Instead, particularly in the skincare segment, health is the big idea. In a major statement to that effect, the Australian beauty retailer Mecca last month introduced a Skin Health...