Knowledge
Beauty On Amazon Part 4B: The Highs And Lows Of Selling On The Massive E-Tailer As An Emerging Beauty Brand
In part four of our Amazon series, we investigate the relationship between brands and Amazon using data from two surveys conducted by Beauty Independent of 300 founders and other key decision-makers at brands. The first survey was conducted...
How Beauty Brands Handle International Shipping And Customer Service
In this edition of Beauty Independent’s ongoing series posing questions relevant to beauty entrepreneurs, we ask 24 brand founders and executives: How do you find the best international shipping rates and dependable delivery worldwide, and handle customer service...
From SPACS To E-Commerce, Where Beauty Consumer And Investor Money Will Flow This Year
As vaccines roll out globally, the shape of the pandemic is changing. However, the effects of the great health calamity will be long-lasting for many sectors, including beauty. The online shopping revolution and shock to brand loyalty it...
Why Amazon Is The Next Big Breeding Ground For Beauty M&A
On Wednesday, Unybrands, an outfit billing itself as a serial acquirer of Fulfillment By Amazon, e-commerce and direct-to-consumer stores, announced a $25 million round of funding involving investors the likes of Airbnb co-founder Nathan Blecharczyk, Public Goods...
Beauty On Amazon Part 4A: Why Many Beauty Brands Avoid Amazon
In the first three parts of our Beauty on Amazon series, we covered how Amazon has been positioning itself to be a formidable player in beauty commerce, the various business models Amazon employs to work with beauty and...
How The Pandemic Changed Beauty Brands’ Amazon Strategies
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 21 brand founders and executives: Did you change your Amazon strategy during the pandemic?
