Social Beauty
Esther Olu, Aka The Melanin Chemist, On Learning Her Worth And What Makes A Successful Brand Partnership
On social media, cosmetic chemists have become a key conduit between labs and beauty laypeople. Esther Olu, aka The Melanin Chemist, is one of the most popular. She has over 60,000 followers across Instagram
Functional Mushroom Brands Say Meta Is Barring Their Accounts And Instagram Shop Participation
Mushroom-infused beauty and wellness brands report that Instagram, Facebook and Threads parent company Meta is removing their accounts, content and access to shopping features. Confronting advertising and verbiage constraints, social media has been a perennially hostile environment for...
Plastic Surgeons Offer Their Takes On TikTok’s Viral “Aged” Filter
We may not know when or how we’ll die, but, thanks to TikTok, we’ll know what we could look like in our old age. The social media network that brought us the “Bold...
How By Rosie Jane’s Careful And Scrappy Approach To TikTok Helped Double Sales Of Its Vanilla Fragrance Dulce
Rosie Jane Johnston, makeup artist and founder of fragrance brand By Rosie Jane, has never been particularly comfortable paying for the social media spotlight. “With perfume, the idea of someone being paid to talk about something, whether...
Serving Hot Takes, Pushing Boundaries And More: Beauty And Wellness Brands Get On Threads
The beauty industry loves a good dupe, and over the last 24-plus hours, beauty brands, retailers, founders, influencers, editors and more have flocked to Threads, the Meta-made Twitter dupe. They’re not alone. According to...
How Impressions Of Beauty Helps Turn HBCU Students Into Effective Influencers And Works With Brands
A quarter of gen Z wants to be an influencer, and 65% of the generation is in college. That’s where Impressions of Beauty intersects with gen Zers as they chart their course to social...
