From Buyer Personas To Instagram Feedback, Here Are Five Tips To Help Indie Beauty Brands Navigate The Digital Landscape

Whether it’s the Stop Hate For Profit boycott of Facebook advertising or a Bitcoin scam involving Twitter, new social media developments are popping up constantly. It’s impossible for busy beauty entrepreneurs to keep up with all of...

Need Help Sorting Through The Current Social Media Environment? Check Out These Five Resources

Engaging with customers and generating leads through social media in today’s climate can be extremely tricky for small business owners. Not only must they stay updated on and knowledgable about the social platforms used by current or prospective...

Estée Lalonde On How The Pandemic And Black Lives Matter Are Changing The Beauty Influencer Business

The pandemic has put the careers of most influencers in flux. Beauty and lifestyle guru Estée Lalonde’s career is no exception. The break from big events and splashy campaigns has allowed her to ponder the state of the...

How The Beauty Spy Turned Co-Founder Ryan Sullivan’s Pores Into A Viral Sensation On TikTok

In April, a TikTok video showing Ryan Sullivan, a product scout for and co-founder of K-Beauty e-tailer The Beauty Spy, using Neogen’s Pore Tight Peeling Mousse to remove gunk from his pores went viral, generating over...

From Facebook Boycotts To Brand Collaborations, Here’s The Social Media News That Piqued Our Interest This Week

Social media is an imperfect mirror of society, but it’s somewhat of a mirror nonetheless. Recently, it’s reflecting a strong push for accountability. Communicating through posts and hashtags, consumers are airing grievances, boycotting brands and canceling people. Brands...

First, Businesses Recognized Racism. Now, They’re Being Held Accountable For It.

I’ve been seeing a connection between the diversity and unity of people at the protests in person with the conversations online. I’m interested in how people are coming together on social media to push the new era of the...